Domaines de recherche
- International marketing communications
- Marketing
- Marketing et gestion des services
- Gestion des systèmes de franchise
- Développement des PME
- Innovation des TIC au service du développement durable
Domaines d'enseignement
- Principles of marketing
- Marketing et gestion des services
- Stratégie de marketing et de gestion
- Communications Marketing
- Méthodologie de recherche
- Marketing research
Publications des cinq dernières années
Articles
BOULAY, J., CAEMMERER, B., CHANUT, O., CHAUDEY, M. et FADAIRO, M. (2023). It takes two to tango: a taxonomy of franchise success determinants. International Journal of Retail and Distribution Management, 51(6), pp. 807-825.
CAEMMERER, B. et SADIK-ROZSNYAI, O. (2021). Special Issue Editorial: Customers and Innovation. Journal of Customer Behavior, 20(3), pp. 169-172.
CAEMMERER, B., GOERNE, J. et MULKI, J.P. (2021). Consequences of managerial indecisiveness. International Journal of Bank Marketing, 39(6), pp. 1025-1045.
BOULAY, J., CAEMMERER, B., EVANSCHITSKY, H. et DUNIACH, K. (2020). Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, outcomes and the optimal mini-chain size. Journal of Business Research, 113, pp. 49-58.
Conference proceedings
SADIK-ROZSNYAI, O., CAEMMERER, B. et BERTRANDIAS, L. (2023). Consumer Willingness to Invest Effort in Complex Technology-Based Self-Service: An Abstract. Dans: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer Cham, pp. 163–164.
CAEMMERER, B. et HYNES, N.B. (2022). Antecedents and Consequences of Market Orientation in Micro Organisations: An Abstract. Dans: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace - Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer, Cham, pp. 225-226.
Conférences et autres contributions
CAEMMERER, B., STAN, V. et RUSSOLILLO, G. (2024). Drivers of SME Sustainability Orientation: An Institutional Theory Perspective. Dans: BAM Conference - British Academy of Management. Nottingham.
CAEMMERER, B. et STAN, V. (2023). Action research that balances the perspectives of businesses and consumers by reducing e-mail fatigue. Dans: Séminaire du groupe de recherche Marketing and Retailing. ESSCA School of Management, Angers.
PÉREZ CABAÑERO, C., CAEMMERER, B. et VIZCARRA, A. (2023). Resistance to Innovation and Usage Intention of Voice Assistants: Privacy Concerns as a Moderator. Dans: 22nd International Congress on Public and Nonprofit Marketing. Veszprém.
SADIK-ROZSNYAI, O. et CAEMMERER, B. (2023). Ex-Ante Motivations of Successful Online Learning Service Users: Structured Abstract. Dans: AMS World Marketing Congress. Canterbury.
CAEMMERER, B. et SADIK-ROZSNYAI, O. (2023). The Value-Needs Matrix for Market-Based Social Sustainability in Digital Services: Structured abstract. Dans: AMS World Marketing Congress. Canterbury.
SCHÄFER, B., CAEMMERER, B. et FUCHS, L.C. (2022). Crisis initiated Changes in the Business Model of Small and Medium Enterprise. Dans: AMS Annual Conference. Monterey.
SADIK-ROZSNYAI, O., CAEMMERER, B. et BERTRANDIAS, L. (2022). Consumer willingness to Invest Effort in Complex Technology-Based Self-Service. Dans: AMS Annual Conference. Monterey.