Adrien MÉNARD, CEO and co-founder of BOTIFY
Class of 2006
Adrien MÉNARD, who graduated from ESSCA in 2006, set his sights on a digital career future from the outset, specialising in tools for audience measurement and optimisation.
His professional journey took him to renowned companies such as Lagardère Active, TF1, and IProspect France, where he held key positions as Product Manager and Head of Sales.
Formative experience
It was during his time in a marketing agency that Adrien met his two future co-founders. Recognising the crucial need for brands to establish a strong online presence, they founded Botify, a marketing software company. Botify’s mission is to transform organic search marketing into the most sustainable and profitable channel for audience and revenue acquisition for brands.
Soaring to new heights
Botify, having raised nearly 85 million dollars from prominent European investment funds, is on a rapid growth trajectory. It boasts a workforce of 300 employees, offices in six countries, and nearly 500 international clients, with 85% of sales generated outside France.
Botify also holds a spot on the ‘La French Tech Next 120’ list.
In 2023, I was the proud recipient of the ESSCA ‘Parcours International’ Award. Having lived abroad for over 8 years, this award serves as a reminder of my roots, the values, the high standards, and the positive attitudes that I cultivated during my time at ESSCA. In today’s ever-changing world, it’s crucial to have steadfast reference points. I believe it’s fundamental to be able to connect with the elements that define who you are.